Kane Footwear: Revive ac

OUR APPROACH

Sometimes campaigns are built through months of close collaboration. Sometimes we bring something to life, script it, cast it, shoot it, and edit it in under three weeks. Same obsession with quality, just a hyperspeed timeline.

One campaign, one strategic idea, brought to life as a living breathing ecosystem. Each iteration unique and platform-tailored, but designed to deepen the core message and meet the Kane community where they are. We crafted a campaign shoot with live action motion and stills that put the World’s Toughest Recovery Shoe to the test through real-world, lab-inspired elemental testing. We encased the shoes in a solid block of ice and shipped them to Kane ambassadors along with a customized sledgehammer, asking them to break out the shoes and film the process. Next, we traveled to 3 cities speaking to key Kane team members who had a hand in designing the Kane Revive AC to create a Making Of documentary that dove deep into the science and innovative technology behind the product.

The result — a truly 360º experience and a suite of assets which would carry Kane through the entire Fall/Winter season.