the feed: dreamshot
SCOPE
Film Direction, Photography, Full Service Production, Real Athlete Casting
BRIEF
Launch The Feed’s newest product in a big way while creating a diverse asset library to support content and storytelling over the next year.
OUR APPROACH
Our challenge was multilayered: to launch Dreamshot and catch the world’s attention, to usher in a new visual era for The Feed, and to set them up for success over the longterm. We sought to build consumer confidence with a visual identity that matched the premium nature of the product.
We crafted a varied library of stills and motion assets across product details, ingredient stories, editorial moments, ad lifestyle capture. The goal was hitting a wide breadth of asset categories while maintaining a cohesive visual ID throughout. With one shoot, the brand is ready for paid media, PDP storytelling, organic social, and beyond.
CREDITS
Creative Directors: Becca Schepps, Steve Cullen
Director: Ginger Boyd
DP: Eric Ulbrich
Stills: Naohmi Monroe
1st AC: Jared Bargiel
Gaffer: Jose Caldera
Key Grip: Kyle Thor
1st AC Stills: Daniel Torres
Props & Wardrobe Stylist: Layna Vancauteren
Props & Wardrobe Assist: Tristan Wildey
HMUA: Saruul Bekhbaatar
Production Coordinator: Elaina Levy
PA: Jeremie Sander
