giro

bike gear guides

SCOPE

When Giro approached us to create a super fun and inviting Youtube Series geared toward new cyclists, we jumped at the chance to pair our love for bikes and the outdoors with our creative process. We collaborated with Giro on the subjects, tips, and scripts for each episode, and brought a fun, social-inspired execution to the table to ensure each episode in the series felt unique and engaging.

Credits

Creative & Production: Amiga Studio
Director: Naohmi Monroe, Ginger Boyd
DP: Cesar Alvarez
Gaffer: Jeff Cerritos
Set Design: Casha Doemland
Design Assist: Haylie Harwood
HMU: Marina Migliaccio
Edit: Sophie Kornberg
Talent: Gemma Bachmann

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Zwift Hub Launch