LIV CYCLING
A full-service motion and stills project for the launch of the Flourish bike.
Amiga Studio partnered with Liv Cycling on the launch of the new Flourish bike, a zippy commuter designed for the multi-hyphenate modern woman. We set out to capture that magic moment when 5 pm hits, your bestie texts you, and you slam your laptop closed to head out for the perfect summer ride. We concepted and created multiple motion deliverables and a suite of stills that can be mixed and matched for a multi-platform campaign.
THE CREW
Creative/Production - Amiga Studio
Director - Ginger Boyd
Photographer - Naohmi Monroe
DP: Kelly Nyland
1st AC: Colin Shepard
Lighting: Kevin Coffey
Photo Assist: Nalani Hernandez-Melo
HMU: Nawel Abdelaziz
Producer: Kate Clark
PA / Bike Mechanic: James Stroud