LIV CYCLING

A full-service motion and stills project for the launch of the Flourish bike.

Amiga Studio partnered with Liv Cycling on the launch of the new Flourish bike, a zippy commuter designed for the multi-hyphenate modern woman. We set out to capture that magic moment when 5 pm hits, your bestie texts you, and you slam your laptop closed to head out for the perfect summer ride. We concepted and created multiple motion deliverables and a suite of stills that can be mixed and matched for a multi-platform campaign.

THE CREW

Creative/Production - Amiga Studio

Director - Ginger Boyd

Photographer - Naohmi Monroe

DP: Kelly Nyland

1st AC: Colin Shepard

Lighting: Kevin Coffey

Photo Assist: Nalani Hernandez-Melo

HMU: Nawel Abdelaziz

Producer: Kate Clark

PA / Bike Mechanic: James Stroud

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